In the world of social media, influencing is a well-known buzzword. Yet, while some people may think that being an influencer means nothing more than posting selfies and sharing relatable content, the truth is that it can be so much more.
You can actually make a difference in someone’s life, by creating a following of people looking to you for guidance on whatever it is you’re an expert about. Whether it’s relationship advice, fashion advice, or family recipes, turning your passion into a lucrative career as possible in the world of influencing.
If you’re ready to dive into the world of influencing, then here are some of the best tips for making money while doing it.
Create Your Own Products
Once you establish yourself as an authority on whatever your page is about, you should consider monetizing off of it. Consider printing a magazine like this one, or even creating your own makeup brand.
There are all sorts of different ways that influencers create their own products to sell to their audience. The idea is to offer something unique that represents their brand and they can’t be found with any other influencer.
One of the most common ways that influencers make money is by collaborating with brands. The more followers you have, the more you’ll appeal to large-scale brands, and the more you’ll get paid for it.
These collaborations with brands can come in many different forms. Some influencers offer sponsored posts, while others post product reviews. However, remember, whatever brand you collaborate with will be associated with your brand.
Therefore, it’s important that you choose a company that aligns with your values and followers. In other words, if you’re a family recipe blog, and you team up with an adult content website, this probably isn’t going to resonate with your audience very much. Instead of making your choice based on monetary value alone, always consider how the post would match up with your image.
Offer Premium Memberships
Nowadays, platforms like Instagram allow influencers to offer exclusive content to subscribed members only. For a monthly fee, you can offer exclusive content that goes beyond your primary page. This can be incredibly lucrative if you have a substantial amount of loyal followers. You can create a sense of community and belonging while also making a consistent income from it.
Affiliate marketing allows you to earn a commission on sales for a product you refer to your followers. Usually, it’s as simple as offering a discount code, which your followers provide at checkout, giving them a special deal, while also giving you a cut of commission.
Just like collaborations, your affiliates should be products you actually believe in and have personally tried. Recommending products that are fishy or lack credibility will only cost you your audience. You want to maintain a sense of trust that what you recommend to your audience is truly worth trying.